Speed to Lead AI Agentwaiting on your forms
You already paid for the lead. Call it while it is still warm.
The Speed-to-Lead Agent calls a new enquiry in the time it takes them to close the tab. Not tomorrow morning, not after somebody works through the queue. While they are still thinking about you.
00:00.0
Ready when the next form comes in
- Form submitted on your site·
- Lead matched against your CRM·
- Agent dialling the number they gave·
- Picked up, talking about what they asked for·
- Qualified and booked, notes on the record·
One lead, minute by minute
A marketing agency's contact form, on a Saturday. Nobody in the business was working.
+0s
Form submitted
Name, email, phone and a sentence about what they need. The webhook fires before the thank-you page finishes painting.
+3s
Matched and enriched
Checked against your CRM. Existing customer, old enquiry, or new. Company and role resolved so the call is not an interrogation.
+10s
Dialling
From a local, registered number showing your business name, because a strange area code at speed looks like spam.
+27s
Talking
Opens on what they wrote in the form. They do not have to explain themselves twice.
+41s
Qualified and booked
Budget, timeline and fit established, then a slot on the right person's calendar, with the transcript attached.
Monday 9:00
You open your laptop
The meeting is already there. So is the recording, so you know what was promised.
The first minute is the whole game.
Every study of inbound leads lands in the same place: the business that calls first wins, and the drop-off is brutal. An hour late and the conversation is a fraction as likely to happen at all. A day late and you are calling someone who has already spoken to two of your competitors.
Nobody argues with this. The problem is that meeting it requires a person sitting at a desk, watching a form, on a Saturday, at nine in the evening, in August. So in practice almost nobody does.
It does not wait for office hours
Evenings, weekends and holidays are when a lot of forms get filled in, precisely because that is when people have time.
It does not get to it later
There is no queue, no triage, and no busy afternoon. The call goes out on the event.
It handles the rush
Twelve leads from one campaign at the same moment all get called at the same moment.
Percentages are relative conversion against a five-minute response, the figure most inbound sales research settles on. The shape is the point: the curve falls off a cliff, and it falls in minutes.
It watches every door a lead can come through.
A website form is the obvious one. It is not the only one, and the others are usually the ones nobody is covering.
Someone replying to a cold email is a lead. Someone opening your proposal for the third time is a lead. A missed call is a lead. A chat that ended without a booking is a lead. Wire any of them up and the agent treats them all the same way: call now, while the intent is real.
Forms, wherever they live
Your site, your landing pages, Typeform, Webflow, a Zapier hook, or a direct API call from something we have never heard of.
Email engagement
A reply, or a pattern of opens that means somebody is interested. The call goes out while the email is still open.
Missed calls and dropped chats
The ones that never become a record anywhere. It calls them back within the minute.
Website contact form
Calls immediately, seven days a week.
live
Pricing page enquiry
Calls immediately, then texts if unanswered.
live
Cold email reply
Calls within 60 seconds of the reply landing.
live
Missed inbound call
Calls back in under a minute.
live
Abandoned chat
Calls if they left a number.
live
One attempt is not a follow-up.
People miss calls. That is not a rejection, and treating it like one is how most of the value leaks out of a lead list.
If the first call goes unanswered, a text goes out straight away, in your voice, referencing what they asked about. Then a second attempt at a different hour, then a third on another day. You set how far it goes and when it stops. Every attempt and every outcome lands on the record, so a human picking it up later knows exactly what happened.
Text on the first miss
Sent within seconds, from the same number that just called, so it reads as a person and not a robocall.
Different hours, not the same one
A second attempt at the time they missed the first is a wasted attempt.
It stops when you say
Attempt caps, quiet hours and instant opt-out. Persistence, not harassment.
Called at 14:02
No answer, no voicemail left.
attempt 1
Texted at 14:03
“Tried you about the roof quote, when suits?”
sent
Called at 18:40
Different hour, same day.
attempt 2
Replied to the text at 19:15
Cadence stopped, call placed on the reply.
connected
Booked Thursday 11:00
Written to the CRM with the transcript.
done
The same leads, two Mondays.
This costs you nothing in lead volume and nothing in ad spend. It only changes what happens after the form is sent.
Weekend enquiry
Leads worked by handRead on Monday, called Monday afternoon, already hired someone.
Leads worked by the agentCalled on Saturday, booked for Tuesday.
Twelve leads at once
Leads worked by handWorked top to bottom. The last four get called tomorrow.
Leads worked by the agentAll twelve called in the same minute.
Unanswered first call
Leads worked by handMarked as no answer and quietly forgotten.
Leads worked by the agentText, second attempt, third attempt, then a clean disposition.
Cold email reply
Leads worked by handSits in a shared inbox until someone triages it.
Leads worked by the agentCalled inside a minute, while they are still reading your email.
What the rep gets
Leads worked by handA name, an email and a guess.
Leads worked by the agentA qualified, booked meeting with the recording attached.
Cost per booked meeting
Leads worked by handRising, because the leads you paid for go cold.
Leads worked by the agentFalling, on identical ad spend.
What it changes
Measured against the same lead flow, the same offer and the same budget. Only the response time moves.
41s
Form to live conversation
Measured from the webhook, not from when someone got round to it.
7 days
Cover, including holidays
Evenings and weekends are when a lot of forms come in.
3
Attempts, plus a text
Spaced across different hours and days, capped where you set it.
0
Leads triaged by hand
No queue, no shared inbox, no first-in-first-out.
Twenty-seven seconds after a form was submitted
A Saturday evening enquiry about a kitchen remodel.
Agent
Hi Priya, you just sent a note through the Aldridge Kitchens site about a remodel quote. I'm calling straight back before it gets buried. Is now alright?
Priya
Oh, wow, that was fast. Yeah, now's fine.
Agent
You wrote that you're looking at a full kitchen, cabinets and worktops, some time in the spring. Is the spring firm, or is it more whenever the right team is free?
Priya
Fairly firm. We've got family staying in June so we'd want it done before that.
Agent
That's very doable if the measure happens in the next few weeks. Ben does the in-home measure and quote, it takes about an hour and there's no charge. He has Tuesday at 4 or Saturday morning.
Priya
Saturday morning is better.
Agent
Booked for 10am Saturday. Ben will have your notes and the photos you uploaded before he arrives, so you won't have to go through it again.
Questions
What is speed to lead?
Speed to lead is the time between a prospect raising their hand (a form fill, an email reply, a missed call) and your first real conversation with them. The shorter it is, the more of those leads you reach while they are still interested.
The Speed-to-Lead Agent calls a new lead in under a minute, seven days a week, from a local registered number that shows your business name.
Which lead sources can trigger a call?
Web forms (Typeform, Webflow, Zapier, any webhook or API call), email replies and opens, missed calls and abandoned chats. Email-to-call works with Mailchimp, HubSpot, ActiveCampaign or anything that fires a webhook.
What does the AI do on the call?
It opens on what the lead wrote, qualifies budget, timeline and fit, and books the meeting on the right rep's calendar. The call is transcribed, summarized and written to your CRM.
What if the lead does not pick up?
It texts them, then retries at different hours until it reaches them or the cadence you set runs out.
Point it at one form and watch what happens.
We wire it to a single lead source, leave everything else exactly as it is, and you compare a fortnight against the fortnight before it.