AI Calling for Freight Brokers & Logistics
The desk goes home at six. The freight doesn't.
LumisReach works the carrier list in parallel, runs check calls on the cadence your customer expects, and wakes a person only when something has actually gone wrong.
- Covers
- carrier outreach · check calls
- Runs
- 24/7, weekends included
- Escalates
- exceptions only, your rules
- Writes to
- TMS via API / Zapier
- Channels
- voice, with SMS fallback
- Load coverage
- Carrier qualification
- Check calls
- Exception handling
- Facilities & terminals
What the desk stops doing by hand
- 100%Of the carrier list workedIn parallel, per load
- 24/7Check-call coverageWithout a night desk
- 0Notes retyped between shiftsEvery call transcribed to the load
- OnlyExceptions reach a personRoutine status never does
Where a load actually costs you money
Coverage and status are both phone work: high volume, low judgement, and expensive the moment nobody does it.
- Worked by the deskWorked by the agent
- Covering a loadDozens of carriers dialled one at a time by whoever is freeThe whole list worked simultaneously; you get back only the yeses
- Qualifying a carrierEquipment and availability chased over email until someone repliesEquipment, position, window and the rate they'll take, captured on the call
- Check callsConstant, low-value, and skipped exactly when they'd have matteredRun on the customer's cadence, day or night, without a night shift
- Driver no-answerRedialled when someone remembers toRetried on your cadence, switched to SMS, escalated once attempts run out
- DetentionDiscovered on the invoice, argued about a week laterFlagged at the facility on the call, with the timestamps on the record
- Shift changeContext lives in someone's head and half a spreadsheetEvery conversation transcribed against the load for whoever takes the desk
From posted to delivered
The same agent covers the load and then follows it, so the check calls already know what was agreed at booking.
How the agents work →- 01
Work the list
The moment a load needs coverage, the agent starts calling carriers in parallel rather than working down a list one number at a time.
- 02
Qualify
Equipment type, current position, availability window and the rate they'll take, asked on the call, not chased through three emails.
- 03
Hand back the yeses
Interested carriers come back to your broker with the rate and the notes attached. Everyone else is already ruled out and logged.
- 04
Follow it
Once it's booked, pickup details are confirmed and the check-call cadence starts on its own, all the way to the receiver.
The cadence, and what breaks it
Status calls only matter because of the one that goes wrong. The agent runs all of them so the exception is impossible to miss.
Pre-pickup
Driver, equipment and appointment window confirmed the day before, so a missed dock time isn't discovered at the gate.
At pickup
Loaded confirmation, BOL details and any detention starting to accrue, captured with timestamps against the load.
In transit
Status on whatever interval the customer's contract calls for, overnight included, without anyone sitting up for it.
Pre-delivery
ETA, receiver hours and appointment changes confirmed before the truck is committed to a door that's closed.
Exceptions
Breakdown, delay, refusal or a driver who won't answer escalates straight to the desk with the full attempt history.
Carriers who won't pick up
The same conversation continues over SMS with shared context, so a carrier who avoids calls still gets worked.
The facilities that only take phone calls
Scheduling desks, terminals and brokers answer every time, and then put you on hold, which is the entire cost.
- Receiver schedulingDock appointments booked and moved with warehouses that still run on phone and fax, with the confirmation number written back
- Port and railContainer availability, last free day and gate hours confirmed before a driver is dispatched against a closed gate
- Customs brokersEntry release and clearance status chased through to the door rather than assumed
- Carrier back officeInsurance certificates, packet completion and dispatch confirmation collected without a week of email tag
- Detention and OS&DAccessorial disputes and damage claims pursued with the facility until they actually settle
- Yard and drayageChassis availability and pickup windows confirmed against the appointment you already hold
The rules it operates inside
It doesn't commit past your band
The agent works within the rate range you set and captures the carrier's ask. Anything above the band escalates to a broker rather than being agreed to.
Everything is on the record
Recording and transcript against the load, so the number that was agreed and the time the truck actually arrived aren't a matter of memory.
Your dispatchers keep working the way they do
Loads and results move through the public API and Zapier. Nothing about the desk's day-to-day process has to change to switch it on.
Asked before signing
01Can it book dock appointments with receivers?
Yes. Warehouse scheduling desks answer every call and then hold you. The agent absorbs that, books or moves the appointment, and writes the confirmation number back to the load.
It works ports, rail terminals and customs brokers the same way, so a driver isn't sent against a gate that closed an hour ago.
02Will it negotiate rates?
It works inside the range you set and records what the carrier asked for. Anything outside the band goes to a broker instead of being committed.
Every conversation is recorded, so the agreed number is on file rather than in someone's recollection.
03What happens when a driver won't answer?
It retries on the cadence you configure, moves to SMS, and escalates to the desk once the attempts are exhausted.
The full attempt history stays attached to the load, so the customer question about why status went quiet has an actual answer.
04Does it work with our TMS?
Loads and updates move through the public API, and Zapier covers most of the rest. The agent reads the load and writes results back to it.
There's no requirement to change how dispatchers work; it reads the same records they do.
05How does it decide what's an exception?
You define it: a delay over a threshold, a refused load, a breakdown, a no-answer streak, detention starting to accrue.
Everything that isn't on that list is logged and never touches the desk, which is the point.
Keep reading
Give it one lane for a week
Put a single customer's check calls on it and compare how many exceptions surfaced before the customer noticed them. Coverage is the next lane over.